Designing course landing pages to enhance user engagement

App name / Client

Programming Patshala

My Role

UX/UI Designer

Industry

Ed-tech

Platform

Web

project image

Problem Statement

Programming Patshala (PPA) is an ed-tech company, that has taught over 19,000+ students since its inception. PPA offers several tech courses for Coding, DSA, Competitive Programming, Low-Level Design, Concurrency, and, Python. However, the web page designs were not that effective. Our aim was to improve the webpage designs, focusing on enhancing engagement, clarity, and simplicity, all while ensuring a better user experience (UX).

Methodology

We were a team of 3 Designers and 1 PM. To foster collaboration and efficiency, we implemented various steps to maximize our potential.

Step 1: UX Research

We conducted a thorough analysis of websites within the same domain, gaining insights into their navigational flow and user experience. The flow we came down to was:

🎯 Banner Section highlighting the USP's

🎯 Why learn from this course?

🎯 Who is this course for?

🎯 The Programming Patshala advantage

🎯 Course Curriculum

🎯 Pre-requisites for the course

🎯 Mentors & Success Stories

🎯 Pricing Plans

🎯 FAQ's

🎯 Explore Courses & Blogs, Contact, Footer

Step 2: Wireframing

After deciding on the flow of the website, the next step was wireframing. We three designers curated individual wireframes of each section, and the best was taken out of them. Craft

Wireframes crafted and suggested.
Combined Wireframes of all the best elements from the three designs.

Step 3: UI Design🚀

Once the wireframes were made, the versions were converted to high-fidelity prototypes. Below is the final design for the webpage which was created.

What part of my designs were implemented?❤️

💎 Learnings

This project was a valuable learning experience. It provided valuable insights into how optimizing user experience can drive business outcomes and effectively showcase the unique selling points of the businesses.

💫I would like to give thank the team, who helped make my designs better and provided constructive feedback: Anjali and Sanya (Fellow UX/UI Designers), Arshee Verma (Product Manager) and Anoop Garg (Co-founder).

I'd love to share more about this project. Please drop me an email, and let's chat!📧